The Start Up of You


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Reid Hoffman, CEO of Linkedin, put together a discussion about how you ought to view your personal development within the scope of “work”. This is not a book that will help you improve your resume. The insights are much more far-reaching than traditional career advice. Some key topics covered are how to develop competitive advantage, how to develop your network, and how to leverage risk.  


Personal Development, Entrepreneurship 

Favorite Passages:

“Unfortunately, for far too many, focused learning ends at college graduation. They read about stocks and bonds instead of reading books that improve their mind. They compare their cash salary to their peers' instead of comparing lessons learned. They invest in the stock market and neglect investing in themselves. They focus, in short, on hard assets instead of soft assets. This is a mistake.”

“Everything in life has some risk, and what you have to actually learn to do is how to navigate it.” 

“for many people “twenty years of experience” is really one year of experience repeated twenty times.” 

“Get busy livin’, or get busy dyin’. If you’re not growing, you’re contracting. If you’re not moving forward, you’re moving backward.”

My Takeaways:

This book does an effective job influencing you to voraciously pursue learning, within the scope of personal and professional development. It seems that you have two choices when it comes to your personal and professional life. You can proactively take your continuing education into your own hands and really get after it, or you can keep your feet firmly planted in the same space. If you have to think about which approach you are taking thus far, it is likely the latter. This is because if you are taking the advice supplied in this book, you won't have to think about it. You’ll just know you are on the right path. 

You cannot pass the buck off to someone else when it comes to your own personal growth. Inner work requires effort and thought. It is easier to remain stagnant. I’d argue life is more fulfilling if you take the approach described in the book. 

When you put down this book, you feel propelled to take action. I highly recommend checking this book out and seriously consider implementing the actionable takeaways provided at the end of each chapter. Hoffman takes the guesswork out and describes exactly what you should do to ensure you are moving forward. 


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8/10 espresso shot’s and a must for anyone entering or thinking about making a change in the workforce. 

Get it at: